She’s Birdie: Women’s Safety

She’s Birdie is a company that makes modern personal safety alarms for women. They have teamed up with TNAA for a Nurses Week giveaway and will also conduct a giveaway for the TGN FB live. One of the She’s Birdie founders will go live with Rachel to discuss women’s safety, how their product came to be, etc.

Made For Women, By Women.

One in three women in the U.S. is assaulted in her lifetime. This devastating statistic is the driving force behind She’s Birdie’s modern, tech-enabled personal safety alarms that empowers women—and men—to navigate the world with more confidence. This digitally native brand was founded in 2019 by sisters Amy Ferber and Ali Ferber Peters. For every purchase, She’s Birdie gives a percentage of profits to partner organizations that support women’s safety, shelter, and health.

For a company with just three full-time employees—including the co-founders along with their head of growth, Richie Mashiko—resource optimization and prioritization are mission-critical for the company’s success. She’s Birdie grew their monthly revenue from $1,200 to seven figures in just six months. This remarkable growth made it clear that they had outgrown Excel spreadsheets and using their garage as a shipping space. It was time for a logistics partner that could keep up with their rapid growth in sales.

As sisters, we come from a large, tight-knit family filled with women–fourteen mothers, sisters, daughters, and nieces strong. In our communities, we are connected to and inspired by more women–young and old, bright and bold. Birdie envisions a world where women are safe. We’re here to activate women and accelerate change. Use this tool to stop a life-altering tragedy. Listen to your gut. Watch out for your friends. Talk to your daughters. Include boys and men in these conversations because we can’t have a conversation about women’s safety with just women.